I’ll never understand why the fashion industry ignores women of size when they make up such a significant part of the market.

Amen, sista! Even if you believe that plus-sized people are just dumb roly polies who lounge around with Big Macs all day (HINT: they aren’t), you can still see that American Apparel doesn’t quite understand marketing, advertising, or the public relations nightmare that has just exploded in their faces.

I’d rather have a big butt than be dumb enough to think that if you call people booty-ful, they will buy your pants.